AI and Business Marketing : A Match Made in the Digital Age

AI generated that title for me. Pretty good, right? ...But the rest is all me.

I have gotten so many questions over the past two months about what my thoughts are on Artificial Intelligence. Personally, I think that AI can be a great tool for small businesses. It can help automate repetitive tasks, such as the Facebook automated chat on your company’s FB page, and allows business owners and employees to focus on work that is going to move the needle, or scale, the company as a whole. Additionally, AI can analyze large amounts of data in real-time, providing insights that can help businesses, large and small, make better decisions and stay ahead of the competition.

This can be extremely valuable to businesses both large and small considering our technology is continuing to advance at a rapid pace (AI software technology being the perfect example of that). Trends are changing quickly along with social media algorithms which have become such a headache for creators. Being able to personalize your customer experience using AI really gives businesses a leg up. Not only can you easily recognize your consumer’s behaviors but also having the ability to analyze them is truly innovative.

I’ve also been asked if AI worries me as a content creator/marketing freelancer. After a lot of thought and research & experimenting, I think it’s safe to say no - I am not worried about it. I have been in this industry for 10+ years and I know how important it is to have your own voice. You may think “Oh okay I can be a content creator; all I have to do is tell ChatGPT what I want it to write, and I will be successful in no time”.

I don’t believe you will get too far with that.

Yes, AI can generate 10+ captions for a social media post or write an entire blog post if you wanted – but it simply will not be able to encapsulate the human tone that’s unique to you as an individual. Plus, there are disclaimers noting that the rights you receive from some of the copy-generating AI platforms are non-exclusive. So basically what that’s saying is that other people just might end up with the same or similar content that you have if they happen to have used the same AI Tool.

As a writer, content creator, and marketing freelancer, I have no fear of AI taking over just yet. I know the uniqueness that my voice and my words can bring to the table. That’s where the true value is. I look forward to being able to use AI for inspiration, re-wording, batch-working, and so much more. I'm no fortune teller, so I can't speak on the future of AI and similar tech, but no matter how much artificial intelligence advances, it will never be able to replicate the human element.

P.S. - I used AI to spell-check this post. Thanks, Grammarly.

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